This professional 2000W hairdryer with powerful AC motor has merged Barnum's Advanced Magnesium Technology into the hairdryer to give the ultimate blow-dry. This innovative technology helps to preserve the natural moisture of the hair making it shinier and healthier.An unconditional love for hair, that s what defines Barnum. Through technological innovations, such as the advanced Magnesium and Ysocel technology, Barnum aims to develop the ultimate tools a professional hairdresser deserves. Barnum challenges purity and design by using first class materials only and taking full account of ergonomics. It s an iconic journey in development with one aim only: meeting the expectations of those who are simply Mad About Hair.All specifications:New 'Advanced Magnesium' TechnologyDouble Ionizer functionErgonomically designed for optimum balanceLuxurious 'Soft Touch' finishMagnesium diffuser included2 Magnesium injected nozzles3 temperature settings2 speed settingsInstant cool shot buttonProfessional, long life AC motor for powerful dryingShock and heat resistant double-walled bodyRemovable air filterProfessional, extra durable 3m power cableLightweight2000 Watt with air flow of 84,3m3/hour